RAFW DAY ONE - Flannel Monday 2nd May 5.30pm

 
DAY ONE - ROSEMOUNT AUSTRALIAN FASHION WEEK
Monday May 2nd 2011 at 5.30pm
FLANNEL
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Flannel - Spring Summer 2011/12 - la sakura

Following a stand out debut collection at RAFW 2010/11, Flannel continues to excite with their second showing at Australian Fashion Week, la sakura.

Taking its name from the collection's signature cherry blossom print, la sakura embodies the opulence of 1930s France, informed by a refined asian aesthetic. Developed with the Banshu Project in Japan, and derived from the fabric of a 100 year old kimono, the textile lends a sense of the traditional, and a touch of the hand that echoes throughout the collection. 

Patchwork camel leathers suggest a worn club chair in a smoky Parisian apartment, draped with vintage slip dresses and rose silk velvet bed jackets. The light and floral tones mirror the delicate graduation of an Austen rose; milk and cream suedes and silks curve into a lemony parchment and meet a berry-stained edge in rich cherry leathers.  Pyjama style shirting and vests pleated with origami-like perfection pack worn trunks for a trip to the Orient.

Show Credits:

Show Production - Ali Newling and Natalie Jane Miller at Alias Creative
Creative Director - Kristy Lawrence
Stylist - Ryan Lobo
Hair Director - Jon Pulitano at Headcase Hair for REDKEN
Make Up Director - Nicole Thompson for M.A.C
Music Director - Jonny Seymour
Nails - O.P.I
Underwear - Nearly Nude
PR -Little Hero

Supported by sponsors Redken, M.A.C, Westfield, KW Doggett, Nearly Nude and O.P.I

PRELUDE - Romance Was Born Sunday 1st May, 4pm

 

Sunday May 1st  2011 at 4.00pm
ROMANCE WAS BORN
Mitchell Library, Sydney
 
On the eve of Australian Fashion Week,  Romance Was Born presented their Spring Summer collection 'The Oracle' in majestic style.

Inspired by the film The Never Ending Story, eternity and the beauty and decadence of the 1920’s, Romance Was Born transformed the Mitchell Library into a world of pure fantasy and unveilled a refined collection.   The finale accompanied by the Sydney Youth Orchestra and Australian Youth Choir's rendition of 'The Never Ending Story' was an emotive finish to a breathtaking presentation for guests including Cate Blanchett, Jenny Kee, Sophie Lowe, Kylie Kwong, Nell, Del Kathryn Barton and Susie Bubble.

For Spring Summer 2011/12, Romance Was Born muse languorously upon the chaise lounge while in the background the warm crackle of a phonograph spins the jazzy warbling sound of the clarinet, pausing only to take a sip from their gin sling…  squinting a heavily kohl rimmed eye as they drift back into Fantasia riding the gilded juggernaut of jazz and gin.

Deco dancers and dream weavers - this season Romance Was Born are drawn to the complete woman, she wears a hat or headdress, coiffure, shoes and all manner of enchanting accessories.  Even the practical has a patina of the theatrical.  Bold gem colours of coral, turquoise, chartreuse and the blue of lapis lazuli are housed in the finest gold and are offset by the contrast of black and white.

Their designs are the stuff of dreams calling for the most luxurious of fabrics and opulent prints, indeed this collection boasts the best prints of the season.  Precious jewels and amulets are displayed as a whole swathe or turned into gorgeous strips of silk ribboning and trims.  Elsewhere, garments feature hand painting and digital prints of artwork by Australian contemporary artist Nell.

Reality is never enough for Romance Was Born and so a fascination formed with the magical land Fantasia, a land created by the hopes and dreams of humankind.  Inspired by the dual nature of the Empress’ magical talisman – AURYN whose serpents entwine to represent the two worlds, Fantasia and Reality but also the twin nature of their mutual creation and destruction.

Show Credits:

Show Producer - Rachel Tuffery
Creative Director - Mark Vassallo 
Stylist - Caterina Scardino
Hair Director - Alan White for GHD
Make Up Director - Natasha Severino for M.A.C
Skincare - SK-II
Nails - Sally Hansen
Music Direction - Jonny Seymour, Mandy Warhol and Nick Wales with Sydney Youth Orchestra and Australian Youth Choir
Conductor - George Ellis
Floral Styling - Lisa Cooper and Simone Booch
Hats - Teresa Redrup
Eyewear - Polaroid for Romance Was Born
Jewellery - Autore
Shoes - Bloch customised by Romance Was Born
Hosiery - Jonathan Aston and Levante
PR and Sponsorship - Little Hero

Supported by sponsors: SK-II, ghd, M.A.C, Polaroid, Sally Hansen, MOTIF wine, Santa Vittoria, The State Library of NSW, Crystallized Swarovski Elements, Australian Youth Choir, Sydney Youth Orchestra, Autore, Publisher Textiles, Think Positive and Karen Willis Holmes.

Are you the next Little Hero?

Little Hero is looking for a dynamic person to join their creative team as an Account Executive.

The ideal candidate must have excellent interpersonal communication skills both written and verbal, be a team player who uses initiative to produce results, possess a love for fashion and pop culture as well as the ability to think on their feet, problem solve and manage time effectively. 

The role is working with a savvy team that understands the new media frontier and works together to produce excellent results for our clients.  The successful candidate will be free flowing with ideas to formulate creative pitches for editorial opportunities, be a strong writer, have a sound understanding of social media and bring an enthusiastic spirit and flexibility to work across ongoing projects to a fast paced environment.

Day to day tasks include client liason, press release and blog writing, news and feature pitching, showroom appointments, strategic media planning, report writing, media monitoring and event co-ordination.

Professional experience:

• Developed media relationships in particular with freelance writers, editors and online contacts
• A minimum of 2 years PR experience and a proven track record of results
• Excellent writing skills and verbal communication; both face to face and phone
• Savvy with Word, Excel and Photoshop, as well as administrative efficiency and knowledge of social media platforms
• A degree in PR, Communications, Writing or Marketing would be valuable but not essential

Please email your CV and a short cover letter detailing what you would bring to the role. For further detail about the role please contact us.

Applications close 1 Jun 2011.

Email - fashionprjob1@gmail.com

Burgers and Nails

There is nothing that goes better with a sesame seed bun and a sloppy patty than a bit 'o nail art.

That's right why not accessorise that double whopper jnr double down'd with cheese with a few digits covered in Sally Hanson's Salon Effects.

Images courtesy of http://nailburgerlar.tumblr.com/

Fashion Week Hero: Jake Terrey

We were introduced to twenty year old superstar photographer Jake Terrey backstage at our shows last week and were instantly swept away by his work.

Watch this space, seriously.

www.jaketerrey.com

Gail Sorronda - Backstage Look (RAFW 2011)

All photos taken by Daniel Boud 

(http://www.boudist.com/)

Flannel - Backstage Look (RAFW 2011)

All photos taken by Daniel Boud 

(http://www.boudist.com/)

Flannel - Backstage Look: Hair and Make-up

Senior Make-up Artist for MAC Australia, Nicole Thompson, gives us a sneak peak into the products used to achieve the make-up look at yesterday's Flannel RAFW show:

Redken Hair Director, Jon Pulitano, of Headcase Hair (Paddington), has also given us an inside look into how to achieve the slicked back, slightly messy pony tails on show at Flannel:

• Use Redken Guts 10 Volume Spray Foam throughout the lengths of hair, coating strands.

• Hair is designed to look as if the model has pulled it back into a pony-tail herself. Don't slick it back too tightly - hair should retain some height at the crown. The texture should be messy and sexy

• Use an elastic to secure hair in a ponytail at the base of the head. Wrap strands of hair around the elastic to hide it. 

• Spray liberal amounts of Redken Forceful 23 Super Strength Finishing Spray in order to secure hair around the elastic. On a low setting, use a hair-dryer to secure the hair around the elastic

• Finally, to give the hair a glossy sheen, apply Redken Hardwear 16 Super Strong Gel to the hair on the head. This will leave a glaze and some serious control! 

Stay tuned for back-stage pictures from the Flannel and Gail Sorronda shows. 

Romance Was Born - Backstage Look (RAFW 2011)

Here is a look at the back-stage preparations for Romance Was Born's S/S 2011-2012 show at the Mitchell Library, Sunday 1st May. 

All photos taken by Daniel Boud (http://www.boudist.com/)