Tuesday, 11 September 2007

Little Hero loves ANT!PODiUM

Little Hero is thrilled to announce their appointment as Australasian PR for ANT!PODiUM men’s and women’s collections – effective immediately.

Account Director, Rae Begley, was ANT!PODiUM London’s PR Manager 2004-2006 and is delighted to welcome the brand to her Melbourne based boutique agency. A Sydney showroom is scheduled to open in October 2007.

Following their sensational international debut, ANT!PODiUM 's 'Frilled to Meet You' collection is in Australasian stores now. Their anticipated second collection not only delivers their signature staples and laid-back cheek but also expands on the trio's eclectic experiences. In their latest offering, the label's founders Geoffrey J. Finch, Ashe Peacock and her Fremantle based sister Fenella, have clevely combined their far flung influences; from the throb of London's nightlife and the bustle of contemporary Tokyo to the dramatic isolation of the Australian outback.

Less than a year since the label’s launch ANT!PODiUM has rapidly attracted an international fan base and is currently stocked by Liberty of London, Harvey Nichols and over 65 leading stores in 11 countries. In Australia the label can be found in premium retailers including Alice Euphemia, Fat, Cactus Jam, The Corner Shop, Incu, Bam & Juju, Atlas, Blonde Venus and Blood Orange.

“Taking in eighties hip-hop and seventies Parisian chic, ANT!PODiUM's haute modern cocktail pulls off a modern and polished, not to mention commercially viable, collection. Enticing separates, easy enough to play downtown or take for a stylistic spin uptown.”

Emma Elwick, Market Editor, Vogue UK

“The humour and quirkiness of the great design is only matched by the good humour of the designers. At Liberty we are thrilled to exclusively be selling the first menswear collection by ANT!PODiUM.”

Dan Doyle, Menswear Buyer, Liberty

For further information about ANT!PODiUM or to request samples or look books, please contact:

Rae Begley at Little Hero on 0419 890 888 or rae@littlehero.com.au

Monday, 10 September 2007

TV Seriously Smokin' at Melbourne Spring Fashion Week

Part city gymnasium, part hopscotch pitch, TV were brandishing a seriously smokin’ starter’s pistol on Wednesday 5th September for the Style Wars show at Melbourne Spring Fashion Week showing with their S/S 07/08 collection, ‘Gridnasium’. TV opened the show (which also featured Alpha60, Claude Maus, Kate Hurst, Freidrich Gray, Material Boy and Romance was Born) with 6 super slick models in red metallic catsuits and cheeky black visors.

This season, designers Ingrid Verner and Monika Tvanek have drawn inspiration from vintage sportswear to have even the most resilient P.E. shirkers leaping hurdles, shooting hoops, and going for gold.

The silhouette is fast and free, with sophisticated yet relaxed all-in-ones and second-skin shapes in racing colours. Striding shorts and classic tennis dresses swing in summer knits and silks beside a revival of dance- and active-wear in leotards, leggings, and bodysuits. The sporting vocabulary teams a friendly Sunday morning hit-and-giggle with the glute-busting determination of a Jane Fonda workout.

Geometric grid patterns traverse bold fields of black, white, and lemon, as a concentrated colour palette plays with assertive cut-out shapes, cap sleeves, box pleats, and spots. The wearability of form-fitting Lycra steps outside the aerobic studio to meet the city-slicking town suit uptown with a swathe of summer knits and fluttering silks. A fanfare of stripes streak across a steady involvement of white, while triumphant splashes of motor-racing crimson will out-lap any competition on the dance floor.

With Gridnasium, TV champion an athletic elegance and self-assured sass. Across the collection, body-conscious panels engineer a structured platform to silken pleats breezily cascading the silhouette like a gently lobbed shuttlecock. Whether it’s ribbon-twirling callisthenics or a friendly game of British bulldog, the wearer is readied for action.

To view the show please visit: http://www.six6photography.com.au/Fashion07/Mmsfw2007/05%20Sep/TV/TV.htm