Tuesday, 19 June 2007

TV Opens Flagship Store

Hot on the heels of Australian Fashion Week, designers Monika Tywanek and Ingrid Verner have all eyes glued on TV; their boutique label pairs a fresh, eclectic, and unexpected aesthetic with a sophisticated silhouette.

Beaming out of Melbourne, TV opened their first flagship store in Prahran in spectacular style this week with their guest list of around 250 influential style starters spilling out onto the street. TV teamed with Moth Design and Organic Studio to create the window installation and artwork throughout the space while the Semi-Tough boys known for their "To all the People we Love" parties set to work spinning records for the night.

"Our shop is a little off the beaten track," says Ingrid. "It suits us just fine" adds Monika.

The collection hanging from the TV racks demonstrated the duo's talent to meld razor-modern cutting techniques with tactile natural materials, embodying both playfulness and finesse. Concentrating on fit, fabrication, and wearability, TV's attention to form creates a laidback and polished style that feels like a hug, but looks like a knock out.

"We're working to reinterpret basic items in an interesting way," says Verner, while Tywanek describes their approach as "Clean and concise using geometric silhouettes."

In March 2006, the dynamic duo launched their label (then known as Tvanek.Verner) at the Melbourne Fashion Festival. As the ultimate toast to their stellar debut, TV were awarded the esteemed Tiffany Designer Award, with festival head Karen Webster lauding their collection as "Garments of superb quality with an air of quirky innovation."

TV - 2A Cecil Place, Prahran, 03 9525 0355


No comments: