Tuesday, 10 February 2009

P.A.M Pops Up

We are jumping frogs and smiling gleefully over here as we announce a welcome new addition to the Little Hero showroom by the name of P.A.M.

Cult Melbourne label P.A.M is the creation of Misha Hollenbach and Shauna T. aka Perks And Mini.  The dynamo duo have made a distinctive mark on a global scale (the P.A.M label has an established and loyal following throughout Japan, Asia, Europe and USA) with their much-loved interpretation of fashion and continual forays into their own warped creative universe (art, music and all things 'pop').

For Winter 2009 men's, women's, shoes and accessories; P.A.M embrace the spirit of modern and ancient history with Magic Messages, a collection of high-impact, high visibility pieces live and direct from another planet.

Channelling messages of positivity and mentalism -- a visit to 1958 New York societies where magic mushrooms gatherings took place and activities of drinking MM tea -- communication with deities and Mexican Hill Gods was a highly influential ritual that played a part in the visualisation of Magic Messages.  As was cycling (Around and around and around...) collage and neo-geometrics.

P.A.M's recurring fascination with moments of historical significance are rediscovered and translated; Aztecs; Ancients; South America; African Dance and Rhythm and the Psyilocybe Mexicana are prominent throughout in the form of bold geometric prints symbolizing Ziggurats and ancient man's efforts to get closer to a greater realm.

Magic Messages reincarnates ideas and manifests itself as acid bright colours seen in P.A.M's iconic surreal graphics and psychedelic oil prints. Modelled for long days, party nights, beaches, the ocean and the sun, P.A.M are searching for the Magic of times past, and are checking their messages on their 'future-phones'!


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