Monday, 4 February 2008

Bringing earnest back...

As American as apple pie, and as iconic as, well, blue jeans, New York label Earnest Sewn is the premium denim saviour bringing earnest, uncompromising integrity back and reviving the fading mystique of the craft of jeans-making.

At the pulpit is jeans-purist, President and Designer Scott Morrison, whose unprecedented dedication to quality, authenticity and workmanship results in a denim line that’s fit and finished to perfection, with a vintage, lived in look, and a bespoke, second-skin feel.

An A-list cast of celeb followers attest their devotion to the label with names including Katie Holmes, Scarlett Johansson, Angelina Jolie, Sienna Miller, Natalie Portman, Kirsten Dunst (as pictured), Kiefer Sutherland, Jake Gyllenhaal, Hugh Jackman, along with models Karolina Kurkova and Jessica Stam, all religiously sporting Earnest jeans.

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